Cass & Franc is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1998 (Cth) (the Privacy Act). When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). Personal information generally includes any information that can be used to personally identify you.

The personal information we collect from you is what is reasonably necessary for our business functions. We may collect the following types of personal information from you:

• Name
• Residential or business address
• Email address
• Post code
• Gender
• Age and date of birth
• Signature
• Telephone number​

We collect your personal information for the primary purpose of being able to sell and promote our products to you. In addition, we collect your personal information so that we can carry out the following actions (each a purpose):

• To provide you with products and services 
• To communicate with you, including about products and services
• To answer your questions and provide you with information or advice
• To interact with you via social media and digital marketing
• To create orders, transaction records, agreements for the sale of products or services, accounts, tax invoices or receipts
• Provide your personal information to third parties that assist us in providing products and services you have requested, such as delivery service providers​

If we are unable to collect your personal information, some or all of the following may occur:

• We may be unable to provide products or services to you, to the requested standard or at all
• We may be unable to communicate with you to provide information about products and services that you have purchased from us, or may intend to purchase in the future;
• Your experience when interacting with us may be delayed or not as efficient as you may expect

Security

We use industry standard security measures to safeguard and protect your information. This includes taking reasonable steps to ensure your personal information is protected from misuse, loss, unauthorised access, modification, or disclosure.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@thelittleatelier.store

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Purpose of collection: to load the site accurately for you, and to perform analytics on site usage to optimise our site
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify. 
• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the site.

Order information

• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify, Sendle and Paypal. 
• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and Paypal) , email address, and phone number.

Customer support information

• Purpose of collection: to provide customer support.
• Source of collection: collected from you
• Personal Information collected: Name, billing and shipping address, order number, payment information, email address and phone number. 

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the OAIC information page. 

You can opt out of targeted advertising via the following links: 

• Facebook
• Instagram
• TikTok
• Google
  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

 Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimise your experience on our Site and to provide our services.

See Shopify’s current list of cookies on merchant storefront.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Last updated: [7 July, 2023]